Nigeria's Nollywood Eclipsing Hollywood In Africa

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Nigeria's Nollywood Eclipsing Hollywood In Africa

Post by Manmarkman on Wed Jan 18, 2012 4:50 pm

"It's a paradox. As cinemas close across Africa, homegrown
blockbusters are actually eclipsing Hollywood on the African market as
for the first time in 13 years an African feature competes for the top
award at Cannes.

This weekend, "A Screaming Man" by Chad director
Mahamat-Saleh Haroun joins 18 other movies selected to contend for the
prestigious Palme d'Or, awarded May 23 at the close of the 12-day film

Yet cinemas across the continent are pulling down screens, converted to pentecostal churches, night clubs or warehouses.

average rate of closure is estimated at one a month - an endemic trend
blamed on ticket prices too high for the average African as well as on
the proliferation of cheap pirated DVDs at any street corner.

50 cinemas remain in business - most in South Africa and Kenya with a
few in Nigeria - thanks to mushrooming city shopping malls.

Ivory Coast, west Africa's cultural crossroads, "cinema is dying, if it
is not dead already", said award-winning producer Roger Gnoan M'Bala.

Senegal, home to some of the continent's most renowned early filmmakers
such as the late Ousmane Sembene, cinemas have all but shut down.
"Senegal is one big black screen," said local weekly La Gazette.

vestige of film resistance in West Africa is the Oscars' equivalent,
FESPACO, Africa's biggest film festival held every two years in Burkina

But Africa's most populous country Nigeria 18 years ago
burst into production with affordable movies now shot with digital
cameras that shun the more expensive classical 35mm format.

as Nollywood, the Nigerian movie industry has in recent years galloped
ahead of Hollywood to be ranked second in the world in production terms
after India's Bollywood.

A UNESCO study last year placed
Nollywood second to Bollywood in terms of the numbers of films produced,
with Hollywood trailing in third position. In 2006 for example, Nigeria
churned out 872 productions against 485 in the United States.

say the digital camera has helped boost African film production, with
Nigerians releasing what some dub "microwave" movies that can be ready
in under a month.

Nollywood "has taken over completely" from
Hollywood, said Nigeria's film producer and director Teco Benson, saying
it is the latest "superpower" in the movie industry.

"It's Africa's new rebranding tool".

The good news is that African film-lovers go for Nollywood.

"Africans watch more Nollywood than Hollywood," commented another local director and producer Zeb Ejiro.

Nollywood movies depict societal ills - corruption, fraud, drugs and
human trafficking, love triangles and witchcraft - and almost all go for
happy endings.

One reason for Nollywood's popularity lies with
South Africa-based pay television MultiChoice. It has four 24-hour
channels dedicated to African content, predominantly Nigeria
productions. Two of the channels run movies in two of Nigeria's main
languages, Yoruba and Hausa.

But in poor neighbourhoods, shacks
with old TV screens placed on dusty alleys or verandas pass for video
viewing centres. Bootleg copies sell for a couple of dollars across the

In central Africa, Nollywood movies are the only ones
sold by market vendors as "African movies", with the Nigerian
productions dubbed into French in such countries as Cameroon and Gabon.

Kenya, Nigerian films are also a hit - many of them broadcast on
terrestrial networks - but face competition from Bollywood due to a
historic large Indian population in the eastern African country.

films are also immensely popular in Sierra Leone, to the extent of
choking the growth of the country's own movie industry, said Thomas
Jones, a radio play scriptwriter.

"Nollywood has hampered the
growth of the local film market because my contemporaries have just
resigned themselves to watching these films from Nigeria," he said.

affluent South Africa on the other hand has seen a growth in its movie
sector since the end of apartheid, and Neill Blomkamp's science fiction
"District 9" was this year nominated for an Oscar.

In the
Democratic Republic of Congo, Nollywood is "very popular on television"
after being dubbed into the local Lingala dialect, according to Petna
Ndaliko, a local organiser of the five-year film festival in the eastern
town of Goma.

And even in the tiniest of African countries such
as Gambia, "Nollywood is ahead of Hollywood", said Nigerian businessman
Barnabas Eset, who since 2000 has been renting out both Nollywood and
Hollywood movies."

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Re: Nigeria's Nollywood Eclipsing Hollywood In Africa

Post by Paradise on Fri Apr 13, 2012 2:51 pm

Hollywood still stand as the best in Africa. Nollywood can't even compete with Hollywood.
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